Subway calls an emergency meeting with 19,000 franchisees. Sales plummet 9% amid customer complaints of high prices.
The chain boasts more locations than McDonald’s but lower sales. Will Subway’s new strategies revive its faltering market share?
$12 Sandwiches: Value or Highway Robbery?
Customers balk at Subway’s steep price increases. A footlong combo now costs nearly $20 in some locations.
Inflation-weary Americans cut back on fast food spending. Can Subway justify its prices in a budget-conscious market?
Nostalgia for $5 Footlongs: A Lost Era?
Customers reminisce about Subway’s former $5 footlong deal. The promotion ended in 2016 after 8 years.
Subway’s average sandwich price has increased by 140% since then. Will bringing back affordable options lure customers?
Franchise Frustration: Are Owners Being Heard?
Some franchisees criticize “crazy” discounts amid traffic dips. Eastern US region sees 8.7% sales drop in recent weeks.
Subway takes 8% royalty fee from franchise owners. Can the company balance owner and customer needs?
New Ownership: Roark’s $9 Billion Gamble?
Roark Capital acquires Subway for $9 billion in April. The firm also owns Dunkin’, Arby’s, and Baskin Robbins.
Subway faces pressure to meet debt interest payments. Will Roark’s experience in food service save Subway?
Fast Food Wars: Who’s Winning the Value Game?
McDonald’s, Burger King, and Wendy’s offer $5 meal deals. Subway lags behind in nationwide value offerings.
Fast food market worth $331 billion in 2023. Can Subway compete in the value meal arena?
Quality Concerns: More Than Just Price Woes?
Customers complain about thin meat and low-quality ingredients. Subway faced controversy over its bread quality in 2020.
The chain has 37,559 stores worldwide as of 2022. Will menu improvements accompany price adjustments?
Subway vs. Home Cooking: A $9 Difference?
Consumers calculate $3 cost for homemade sandwiches. Subway’s average sandwich price nears $12.
US grocery prices rose 3.6% in 2023. Can Subway convince customers its convenience is worth the premium?
Digital Deals: The Future of Fast Food Discounts?
Fast food chains push app-exclusive promotions. Subway’s app has over 10 million downloads.
Digital ordering accounts for 20% of fast food sales. Will tech-savvy deals save Subway’s bottom line?
Subway’s Next Move: Sink or Swim?
The company plans to reveal new customer-winning strategies. Subway operates in over 100 countries.
Its market share dropped from 41% in 2013 to 28% in 2021. Can this emergency meeting mark a turning point for the sandwich giant?
